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Asger Juel Larsen

“Firstly, when you put Unridden clothing on, you become a part of the Cold Water People tribe. It is a way for you to show who you are and what kind of life you are living. You are telling the world that you live life Unridden. 

Secondly, our clothes allow you to live a life unridden. It allows you to challenge yourself, to seek out adventure and it allows you to get closer to the cold. It allows you to harness the power of the cold and transform it into energy that pushes you forward in life. 

It keeps you warm, so you can stay cold.

The Focal point of the Unridden collection begins with the story of the wetsuit. The idea of adapting the movement of the body anatomy into the pattern construction, while using details such as sealed seams and flatlock stitching. Tech, up-cycled and sustainable materials are valued high and we always seek towards this direction when developing new pieces.” 

Asger Juel Larsen

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