Renowned designer Asger Juel Larsen graduated with a Master degree from London College of Fashion. Having done work placements at Burberry Prorsum and John Richmond before starting his own brand. Winning various prices on the way, such as the International Woolmark price in the European final.
Collections have been worn by numerous people such as Rihanna, Justin Bieber, Ewan McGregor, MØ, Little Wayne, Lilly Allen, Bella Hadid among others.
Asger Juel Larsen about Unridden:
"Firstly, when you get up in the morning and decide to wear some Unridden clothing - it will remind you to turn on your UNRIDDEN.Attitude - and get you going for the day.
Secondly, the functionality of specific pieces allows you to get closer to the cold. It allows you to harness the power of the cold and transform it into energy that pushes you forward in life. It allows you to challenge yourself, to seek out adventure.
It keeps you warm, so you can stay cold."