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UNRIDDEN.Attitude 🔥 


Imagine riding perfect unridden  . . .  daydreaming into the blue

Free like the untamed ocean

An ocean of dreams  . . .  a plastic nightmare

A planet much too hard ridden


We need something new to restore true quality

New unbreakable values

New unconventional ideas

New unstoppable actions

New uncontrollable heroes who dare to go first


We all should dare 

To fail and to succeed

To dream and to create 

To act and to hang tight

To be unridden 🔥


We used to dream about tropical beaches and hanging loose.

Now, COLD WATER makes our blood flow and heart beat faster!

Cold waves wash away our worries and reset us.

Cold waves eliminate the crowds.

Cold waves teach us to hang tight, when hanging loose just doesn't cut it.


Cold water makes us feel alive!

Makes us want more from life.

We realise our future is unwritten and

We promise ourselves to ride it

the unridden way 🔥 


( by Asger Juel Larsen & Søren Alminde, Copenhagen 2019)


Have you found YOUR cold water yet?


The formula in short 

Your life + UNRIDDEN.Attitude
Move forward - anywhere 
Cold water + Hang tight
Learn UNRIDDEN.Attitude
Cold water + Hang loose  -> 
Constant failure


Hang tight™  :  keep it together, daring, ready, vigilant, pro-active.
Hang loose  : take it easy, overcrowded, tropical, relaxed, lazy, inactive.



#UNRIDDEN #MyColdWater

UNRIDDEN.Attitude is going out when others stay in - hang tight 👊

UNRIDDEN.Attitude is adapting and exploring new opportunities.

Ocean of dreams or a plastic nightmare? NOT unridden !!!!!

Hang tight - when you know unridden is coming!
Tuning in to the unridden frequencies.

Unridden can hurt.
Oooops - gone surfing again!

Hang tight - when building a tough mind, and preparing yourself ...

... for the unridden ride ...

... and then being rewarded so much more!

Unridden is finding something that's your own ...

... and sharing it with friends.
Hang tight buddies!

Unridden is unpredictable and untamed.

Hang tight - when chasing new ideas.
No matter how crazy they may seem!

Surfboard made of ice: Click see full video ICE EDGE from Weggefilms.

HERO quote:

“Surfers aren’t the black sheep of humanity, but the futurists and they are leading the way to where man ultimately wants to be.

The act of the ride is the epitome of ‘be here now’, and the tube ride is the most acute form of that. Which is: your future is right ahead of you, the past is exploding behind you, your wake is disappearing, your footprints are washed from the sand.

It’s a non-productive, non-depletive act that’s done purely for the value of the dance itself.

And that is the destiny of man”

- Timothy Leary