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UNRIDDEN is a Nordic COLD WATER brand, founded in Copenhagen, Denmark.

Emerging from the cold and dark Nordic waters, the Unridden attitude presents a passionate and relentless HANG TIGHT approach. 


Products with an Unridden attitude

Our clothing is designed by Asger Juel Larsen.  

Our products are inspired by:


Here is what you can do:

Get up in the morning and decide to wear some Unridden clothing - it will remind you to turn on your UNRIDDEN Attitude - and get you going for the day.

Of course it will also signal to the world what you are about.

Also, the functionality of specific pieces will allow you to get closer to the cold. It allows you to harness the power of the cold and transform it into energy that pushes you forward in life. It keeps you warm, so you can stay cold.



UNRIDDEN is founded by designer and creative director Asger Juel Larsen, and CEO Søren Alminde, entrepreneur and life long waterman.

Søren Alminde previously founded A/S (now Boliga gruppen A/S) and  which were listed on Nasdaq Copenhagen Exchange.